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Partnerships/Joint Ventures

The benefits and why

Doing business in China


Business Partnerships - 商业合作伙伴关系

Our relationship with China is helping businesses from both countries to expand into new markets, generate efficiencies and develop new revenue streams. 我们与中国的关系有助于两国企业拓展新的市场、提高效率并开发新的收入渠道。

Business opportunities for British firms in China are extremely good and interest in forming joint ventures (JV) and strategic alliances (SA) continues to grow at an excellent rate.

Forming business partnerships through joint ventures or via strategic alliances remains a compelling way to do business in China with many firms preferring partnerships over the more traditional acquisition model, as they offer the benefit of sharing resources, knowledge and skills at a reasonable cost, while limiting risks and regulatory red-tape.

If you are looking to enter into a new business partnership in China, then please contact our China desk for further information.

Benefits of doing business in China

Chinese people have a very high work ethic and look to succeed by developing a wide array of professional skills. Doing business in China will nearly always be dealing with highly committed and competent individuals who are keen to excel not just for their personal gain, but also for the larger aims of their company.

By doing business in China, international companies gain access to a large pool of highly educated and talented employees.

China’s higher education system is now the largest in the world, both in terms of overall enrolment and in the number of PhDs awarded.

Anyone doing business in China will be dealing with the best and brightest in a wide array of disciplines, many of a very technical nature.

China’s commitment to education makes it a very attractive place for organisations doing business in overseas markets.

Further Information on China

China is the world’s second largest economy and a vital trading partner for many countries and is an obvious choice for anyone looking to expand their business overseas.

China is already one of the world’s largest manufactures; it is worth trillions of dollars and manufacturing directly employs around 130 million people, and makes up almost half of the Chinese economy.


Hundreds of millions of people in China are moving into larger cities. The population is becoming increasingly urbanised and this leads to many benefits such as previously untapped markets, and a larger customer base. As cities increase due to prosperity, the demand for food, electronic and manufacturing resources sky rockets.


On-line retail is growing at a higher rate than that of the US and it is not even close to reaching its saturation level. There is an increasing amount of purchases being made on mobile devices, and this will only rise in the future, as younger generations become more reliant on this technology.


China’s role as a global economic leader is by now consolidated, having radically changed its economy from a predominantly agricultural one that was generally closed to international trade, to a market oriented one with dynamic banking and private sectors, China is now top of the list of countries for whoever wants to expand and invest internationally.


In 2008, foreign direct investment in China rose to 108 billion US dollars making the country’s economy the largest in the world second only to the US. With a labour market both large in size and high in quality, and a government so committed to international development that it has recently singled out key sectors for tailored government support, doing business in China should be high on the agenda of any company across the world.


While China’s first push was based on the export of highly competitively priced goods, its growth in recent years has turned it into a major importer of western products. Coupled with the size of its population and the rise of the Chinese middle class, this offers any international company doing business in China access to one of the world’s most important markets for an immense variety of services and goods.


Asia UK, work with British and international organisations to develop the skills and know-how necessary to navigate the many geographic, linguistic, religious and cultural differences present in Chinese culture. We also help to assist your organisation with employing people in China and can arrange a series of cross-cultural training programmes to ensure your staff develop the level of intercultural competence they need to successfully deal with the many cultural differences in Chinese business.

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